“I’m a strong believer that every brand should have an icon, and without hesitation, the scissor was the most natural choice for us,” says Jason Denham. “The scissor is the most important tool for a jean maker; it creates the first cut of a garment and determines the shape and model of a jean. The scissor is a multi-talented tool and a distinctive element of our brand.”
Every pair of jeans in DENHAM’s collection is embroidered with the scissor logo, each of which is meticulously crafted from 691 stitches. The brand was founded in 2008 in Amsterdam and is globally recognised as a premium denim company.