150th Anniversary Banner Print Trucker Jacket
$239.90
This variant is currently sold out
Own a piece of history with these 150th Anniversary 501s. The indigo denim has been screen printed before being cut and sewn into jeans, using an archival advertising banner print. Read more about these banners below!
Classic Type III Trucker denim jacket fit, with all the signature details. Also available in matching 501 Jeans for a denim banner tux.
Product Details:
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100% Cotton
- Red Tab
- Button Closure
- Two chest flap pockets, two hand warmer pockets
- Fits true to size, take your normal size
The Story Behind The Banner
In the 1950s Levi's began to distribute beautiful denim banners with screen-printed advertisements on them to their dealers around the US, as a way to promote their denim to people outside of "Cowboy" and "Workwear" circles.
Using Cowboy motifs and slogans such as "The Wests Most Famous Brand" or "Look For The Red Tab" the company aimed to sell the romance of the American West (and their jeans) to regular folk.
Like anything Levi's related these banners have become highly coveted and collectable, original ones selling for several thousands of dollars online.
