The Denim Guide

At I&P we're denim purists. We love jeans made the old way: woven on shuttle looms, left raw, and worn hard until they tell the story of the person wearing them.

What is selvedge denim?
Selvedge (from "self edge") is denim woven on old-style shuttle looms, which leave a clean, finished edge that won't fray. You'll see it on the outseam when you turn up the hem.

Raw denim
Raw denim hasn't been washed or distressed after dyeing. It starts stiff and deep indigo, and changes with you.

Sanforized or shrink-to-fit?
Sanforized denim is pre-shrunk and shrinks around 1–3%. Shrink-to-fit denim shrinks noticeably, mostly in length, so size up.

Finding your fit
Most of our Japanese denim fits best one size up from your usual. Raw denim gives around half an inch to an inch in the waist with wear. Buy long and hem or cuff to suit.

Washing and care
Wait a few months before the first wash, spot clean in between, then wash inside out in cold water and hang to dry.