It’s hard to deny the influence of clothing brands all around Aotearoa and the world and how they change how we view fashion. Innovative designs, unique patterns and colour schemes and iconic styles make the world (and our outfits!) more unique. We see many of these brands every day, but where are their origins? How long have they been in business? And, how have they changed over the years?.
Armor Lux is a clothing brand that has certainly made waves with its French maritime-inspired designs and classic clothes. If you’re a fan of the famous Breton stripe, you’ll love the range of quality pieces this brand offers. Today, the brand has an extensive range of clothing that is perfect for any modern wardrobe.
When you see the large range of men’s, women’s and children’s clothing that this label puts out, you might be surprised to learn that they’ve been creating gorgeous garments since 1938.
That’s right; this influential brand has been making the world more beautiful for decades! Even prominent historical figures like Picasso and Marlon Brando have enjoyed their beautiful clothes.
So, how did Armor Lux get its start?
How This Brand Influenced The World
It all started in Finistère, Quimper. A Swiss engineer named Walter Hubacher founded the company on the 7th of October in 1938. The brand was originally called Bonneterie d'Armor, and it specialised in underwear and lingerie.
The years passed, and hardships affected France and the world, but Walter Hubacher didn’t let life’s obstacles stifle his creativity or his drive to create quality products. He bought a plot of land in 1947 and created his first workshop, which held 50 people.
Like many artists, creators and visionaries, Walter Hubacher loved the sea. You can even still see how influential the sea and maritime clothing were to him in today’s Armor Lux collection. Walter Hubacher soon decided to grow his company by designing and creating ready-to-wear clothing.
Using the same high standards he had for Bonneterie d'Armor, he created outerwear that was second to none. Thus, Armor Lux was born. (‘Armor’ meaning ‘the sea,’ and ‘lux’ meaning ‘light.’)
From then on, the company only grew larger, more reputable and more beloved. This once-small brand was transitioning from a promising start to a fashion brand adored by countless people of all different backgrounds.
The company grew to 600 hardworking employees in the early 1980s; what a change! They’d come a long way from having a small 50-person workshop.
Armor Lux was now known for its comfortable and fashionable clothing that was made from natural materials like cotton and wool. You could easily dress head-to-toe in distinctive clothing that would make you stand out for all the right reasons, while staying warm and cosy.
There are countless ways to dress up or down Armor Lux’s clothing, like their iconic Breton tops, so creating complete looks was easy.
Time passed, and Walter Hubacher encountered two of his childhood friends once more in the 1990s. His friends, Jean-Guy Le Floch and Michel Guéguen, then bought Bonneterie d'Armor from him, and the company was now under new management.
The new owners worked hard to make the brand even better than it already was. The company only grew bigger and more widespread. Their network of retailers grew, as did their collection of impeccable clothing, bringing them more favourable attention and loyal customers.
Even in 2023, Armor Lux continues to create gorgeous pieces for people of all ages. This amazing brand has grown quite a lot from being the passionate dream of one man.
Just take a look at the Armor Lux range we stock at Indigo And Provisions, and you’ll see many prime examples of the iconic designs they create. You’ll find many variations of iconic Breton tops in different colours and styles.
The Breton stripe is an amazing mainstay design to add to your wardrobe because of its versatility. You can easily pair it with casual looks, everyday wear and even dress it up for events. Although many of us are used to the standard navy and white Breton stripe tops, Armor Lux has striped tops in unique colour combinations such as brown, orange, army green and more.
Breton stripes aren’t all that Armor Lux has to offer, either. Check out our collection to find colourful tees, sturdy jackets, comfy beanies, warm sweaters and plenty of other types of clothes that’ll surely be a good fit for you.
Overall, Armor Lux is a fantastic brand that’ll have a place in fashion for a long time. It’s a fantastic label for people from all walks of life, especially if you love style and quality like Walter Hubacher.
Transform Your Look With Unique Clothes From Armor Lux
We’re very proud to have plenty of amazing clothes from outstanding brands at Indigo And Provisions. Armor Lux has really made a mark on the fashion world, and we’d love to share their influential style and timeless designs with you.
Visit our site to view all of the unique brands we have in our shop. We’re also available to lend you a hand if you’d like some assistance. Simply call us on (03) 925 9434.
Like Armor Lux, we at Indigo And Provisions highly value quality and timeless style.